Real Time Is Real Time, Today Or Last Year

Image representing Google as depicted in Crunc...Image via CrunchBase
Time 1937: Richest man In The World.

Look at this article from Time 1937. The richest man in the world at the time was an Indian. Hello Bill Gates. It was empowering to get to read the article in the raw. I think this is the model I have in mind when it comes to Twitter. What is being said right now in real time is important. But the Twitter archives are also important.

And finally I got it.

I knew Google needed to step in.

Facebook And Twitter Suck When It Comes To Searching Their Own Sites
Twitter Should Hand Over Search To Google

Mashable: Google Upgrades Its Twitter Search Features
Google Blog: Replay It: Google Search Across The Twitter Archive
CNet: Google Launches Twitter Timeline Search

This is not Twitter giving the farm away. This is Twitter bringing in Google to enhance the value of every single tweet. Suddenly every tweet in the Twitter archive has become worth so much more. This is a huge boost to Twitter's monetization efforts. (Twitter Does The Deed: Ads)

Being able to search every tweet ever is great. But there is one missing link: visualization. Tweets are not meant to be read one at a time. And visualization is perhaps the best way to read many tweets at once. Google has work cut out for it in the presentation department. Searching through tweets is not the same as searching through webpages. Tweets are a different animal.

Twitter Visualization: Reading Many Tweets At Once

What I say today about Obama's victory in November 2008 is a different animal from what I said about Obama's victory as it happened. It is still me saying it, but real time is a different dimension.

This ability to dig through the Twitter archives is going to be a great tool for many players to go out there and see what people are saying about them, or how what they have been saying has changed over time.

Right now the archives go back only to February. It has to go all the way back. And Google has not even started work on doing the best possible job on presentation. Don't treat tweets like they are webpages. They are not.

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