Image via CrunchBase
The AnyClip Launch PressLift
I am having second thoughts about AnyClip, but not in the traditional meaning of the phrase. I blogged about AnyClip not long back (AnyClip Is Live Now), and already I have enough new thoughts - a second train of thoughts - about the site that I feel like a new blog
post is warranted.You can't ask for traffic, and then get it, and then complain you have too much traffic. The "fail whale" might be part of doing business
also for AnyClip, but the longer the site is on the better. Take care of the server
issues best you can. That is basic. Expect traffic. Fulfill the basic promises made.Add more movies. 2,000 movies
are a good starting point. But God
knows more than 2,000 movies
have been made. Feed the monster, I mean the database.The embed
feature is a powerul one. Every blog and site that is embedding AnyClip video
clips is giving AnyClip much needed Google
juice. Those are one way inbound links. They matter. And so the embed feature has to "simply work," Google's phrase about their forthcoming Chrome OS.Social media
matters, but of course. There are studies showing Facebook
has overtaken Google
itself as the most visited site in America. If I find a clip on AnyClip that I like and want to share, I should be able to share easy. Over time there has to be a sense of community at the site itself. As to how you go about it, there are a few different ways. The Disqus integration is a very good idea. A lot of people link their Disqus profiles to their blogs and Twitter
accounts. That gives you the option to get to know them better. That builds community.New movies
get made. They put out trailers before they put out movies. AnyClip is like saying no movie ever made has to go stale. The best movies
have a timeless
quality to them. If you are going to watch four minutes of a movie that you end up liking, you might as well rent or buy the movie. AnyClip's SceneSearch tool is a major discovery
engine.The Netflix, and Amazon
integrations on AnyClip are a great first move. I wonder if it would be possible to have those integrations to also be part of the embedded clips. So someone watches a clip at my blog, and they get to go straight to Amazon to buy the movie without having to first go to the AnyClip page.The summary statement would be, the fundamentals are already in place, just go ahead and deliver on your basic promises. Scale with gusto.
My Comment At TechCrunch
The movie studios are going to have to come around, and come around fast. AnyClip's promise is no movie ever made has to go stale. Otherwise movies go stale. AnyClip for the movie studios is like being able to run trailers of all their movies all the time. And once you grab someone's attention, that is one step closer to them buying or renting that movie. It makes absolutely no sense for the movie studios to drag their feet on this one.
This reminds me of Nepal, the dual citizenship issue, and FDI, Foreign Direct Investment. Issuing dual citizenship to the Non Resident Nepalis is the single best thing Nepal could do to bring in FDI to the country, and FDI is the single best thing that could happen for Nepal's economic growth, but the morons will not do it. The politicians in Nepal have been dragging their feet on the dual citizenship issue for years now. Ignorance can hurt self interest. Defies logic, but happens all the time.
AnyClip is in the movie studios' self interest.
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