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Memo to Start-ups: You’re Supposed to Be Changing the World, Remember? too many people building safe businesses, too many companies just trying to make existing things slightly better ....... The people who extol the virtues of “sensibility” are never the people at the core of the next great companies. .... Whether press or VCs, they’ll be late to the next wave, just like they were too late to this one.Or maybe the next big startup is not trying to sqeeze into the dot com space.
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