Something's Rotten, It's Not The Fish
The Truth: What’s Really Going On With Apple, Google, AT&T And The FCC TechCrunch how the Google Voice application hurts “the iPhone’s distinctive user experience.” ..... over the last few months Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google. Other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features. The Google Voice App takes things one step further, by giving users an incentive to abandon their iPhone phone number and use their Google Voice phone number instead (transcription of voicemails is reason enough alone). Apple was afraid, say our sources, that Google was gaining too much power on the iPhoneThis is a generational conflict. Apple and Google belong to two different generations of tech. This small iPhone app conflict is symbolic. The larger conflict between the two brands is to be seen in the smartphone arena where Apple sees the phone as a smaller desktop, and Google suggests there is nothing much to download, all apps should be web-based.
A happy ending would be if the costs for calls start sliding down dramatically. How do you do that? Serve ads like for search.