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Showing posts from June, 2007

Money For Yahoo And Money For Google

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Yahoo

Yahoo wins on the sticky factor. Yahoo visitors linger around longer. And so the Yahoo properties are better suited for ads that are dedicated to building brand names rather than pay per click text ads. Image ads are the answer for Yahoo. It might even have an edge for video ads. And video ads will be big money.

Yahoo is not anywhere near to beating Google on search. Google's search is an invention. Yahoo should keep at it, but it might be wiser to augment its strengths, and it does have those.

Semel is and has been an old media guy. He had a wonderful career during the pre dot com era. The guy is outstanding. But he did dampen innovation. He just did not "get it."

Jerry Yang might not be an MBA, but he has the instincts of a pioneer. He knows what it means to keep sniffing at the cutting edge.

Yahoo was hot property when Google was a non entity. Yahoo was so big and Google so small, Yahoo actually invested in a startup called Google. Yahoo back then did not foresee the…