Showing posts from July, 2006

The Next Search Engine

It might as well be Google itself, but there sure is a lot of room for search. The amount of data available online is just going to keep growing like crazy. Five of the six billion people are not yet online. And as they come online, companies are going to work to make it easier and easier for people to create data online, text, audio, video and more. So you are looking at more and more stuff, in more and more languages, in more and more formats, text, audio,video. And there is the perennial demand: the quality of search. Can you find what you are looking for? How precise is the result? How user friendly is the search experience?

Google's handicap for now is it only knows text. And even text it does not do as well as we might want, even though it does it better than anyone else.

When you search for something you want the most relevant webpages and sites to show up first. And you want to be able to search within sites. How to rank pages? Google started out by saying the more sites tha…